In January 1970, it bought Hans Kolb of Munich, Germany. However, their usage was not legally required until 1983. From July 1968, all new cars were required to have front passenger seat belts fitted. At this time, its main competitor was Kangol Magnet, although Britax had over 80% of the UK market. In January 1968, due to the prominence of the Britax brand, the parent company became known as Britax-Excelsior. In June 1966, the parent company, Excelsior Motor, bought Notek, a car light manufacturer. In the mid-1960s, Britax was based on Chertsey Road in Byfleet. In June 1963, it introduced a new type of seat belt that allowed the belt to move but locked in rapid deceleration, as all belts are now today, known as inertia reel, and which it called an 'automatic belt'. Also in 1960 it bought the Cyclemaster motorcycle company in Byfleet. Its belts were made from Terylene (now known as PET) made by ICI. In 1960, one of their seatbelts saved Donald Campbell when he crashed at 400 mph. In 1960, the BSI introduced a kite-mark BS 3254 for car seats, and Britax was one of the first to comply to the standard. Its main competitor in the 1960s was Irvin Air Chute, which had been Britain's main manufacturer and designer of parachutes. ![]() It diversified into aircraft interiors and seating, car mirrors and car seating. ![]() During the 1970s, Britax began making childcare safety products, primarily child safety seats and strollers.Įxcelsior Motor Company, a former motorcycle company, bought Britax Group for £880,000 in March 1963. The company began making automotive safety equipment and accessories in 1938, as well as importing car and motorcycle accessories. Britax ( / ˈ b r ɪ t æ k s/) is a British manufacturer of childcare products including car seats, pushchairs and high chairs.
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